Jack's birthdate has always been a mystery. Hopefully yours isn't.

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Terms & Conditions

  1. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials, in relation to the Promotion. Entry instructions are deemed to form part of the Promotion Terms and Conditions and by participating, all entrants will be deemed to have accepted and be bound by these Terms and Conditions. Please retain a copy for your information.
  2. This Promotion is open to any person aged 18 or over, in the airport regions of the United Kingdom, Germany, Austria and the Netherlands, including employees of the Promoter, HRG (UK) Limited, their families, agents or anyone else professionally connected with this promotion.
  3. Promotion Period: 00:01 on 1st September 2021 until 23.59 on 1st September 2022.
  4. Instore purchase necessary to participate in the Promotion. Instore purchases only.
  5. To claim:
    1. Buy any promotional bottle of Jack Daniel’s including Tennessee Whiskey 1L & 70cl; Bottled in Bond 1L; Single Barrel 100 Proof 70cl; Gentleman Jack 1L; Single Barrel Select 70 cl; Single Barrel Rye 70cl; Tennessee Honey 1L & 70cl; Tennessee Fire 1L; Tennessee Apple 1L; Sinatra Select 1L; No. 27 Gold 70cl; Tennessee Rye 1L; Tennessee Whiskey Twin Pack 2L x 1L or Tennessee Travelers 50cl at a participating Duty Free Store during the Promotional Period;
    2. Receive a printed neck tag containing a unique code (“Promotional Code”) and a scannable QR code . Internet access will be required.
    3. Proceed to https://messageinabottle.jackdaniels.com/, and input your unique Promotional Code
    4. Click to accept the Terms and Conditions
    5. Thereafter the participant will be prompted to record their message in the bottle video for the intended recipient.
    6. This message will then be securely stored until such time as the intended recipient of the message inputs their unique (“Promotional Code”) to access the recorded message.
    7. The message in the bottle video will be available to view for one year from the date of creation.
    8. The message in the bottle video is not to be shared or forwarded to anyone under the legal drinking age.
    9. The Promoter will not be held responsible for any messages that contain offensive, vulgar and indecent content, that offend religious, moral and national feelings, that violate current legal, moral and violence-promoting norms, or promote irresponsible alcohol consumption.
  6. Only one entry into the Promotion permitted per checkout transaction. Each Promotional Code can only be used once. Any attempts to enter the same Promotional Code more than once, or the use of any codes not intended for use in this Promotion, may result in disqualification and all such claims will be declared void.
  7. There is no cash or other alternative to the stated offer. Non-transferable.
  8. To the fullest extent possible in law, neither the Promoter nor agencies involved in this Promotion will be liable for any loss or damage whatsoever caused by matters relating to this Promotion.
  9. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion modify or suspend the Promotion.
  10. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment. The Promoter is not responsible for submissions that have not been transmitted, whether due to delay, destruction or technical reasons. Proof of submission is not proof of receipt by the Promoter.
  11. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a participant’s entry to the promotion. The Promoter accepts no responsibility for entries not received or for undelivered or delayed entries, which were unable to be delivered or received for any reason beyond its control.
  12. These Terms and Conditions (and any non-contractual issues which arise out of or in connection with them) will be governed by the laws and courts of the United Kingdom.
  13. No data will be collected by the promoter.
  14. altavia.hrg is committed to ensuring that your privacy is protected. Our privacy policy sets out how the information that we may collect from you and how we will use and protect that information, see https://www.altavia-hrg.com/privacy for more details.

    15. Promoter: Brown-Forman, 45 Mortimer Street, London, W1W 8HJ.

Jack Daniel's

Please enter your unique 6 digit code below

This can be found on your bottle's neck tag underneath the QR code

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